15 Oct 2010

The Cult of Perfection

Thoroughly fascinating interview with John Sculley on the evolution of Apple and how Steve Jobs works... surprisingly humble and candid.

Talks about how Apple was 6 months away from being sold to AT&T, about home decor at Job's old flat (a bed, a chair and a Tiffany lamp), about how Jobs loved Sony and why Sony failed, about the overarching importance of design and (real!)user experiece, about why Apple is a "vertically-integrated-advertising agency".

To badly paraphrase, the arc of the tech universe is long but it bends towards perfection!


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